The City of Vernon is proud to introduce its new brand identity, marking a fresh chapter in the city’s 120-year history. Following a collaborative rebranding process with residents, local business leaders, and city staff, the Vernon City Council officially approved the new Vernon logo and tagline, “Industry, Community, Innovation”, on March 4th!.

The rebranding reflects Vernon’s growth and transformation from a primarily industrial city to a dynamic economic hub where industry, community and government work together to achieve success. While business and industry remain at its core, the city has evolved to foster a stronger connection to its residents and workers, business partners, neighboring cities, and legislative representatives. The refreshed brand highlights this progress and reinforces Vernon’s role as a regional economic leader.

“Vernon has long been seen as exclusively industrial, but our city is more than that,” said Vernon Mayor Judith Merlo. “We recognize the need for an authentic, modern brand that celebrates Vernon’s unique character. The new logo reflects our identity today while positioning us for the future, strengthening our role as a valued community partner.” 

The city worked with a branding consultant and a steering committee comprised of diverse stakeholders to develop the new brand. The stakeholders’ insights and deep understanding of Vernon helped shape a design that honors the city’s heritage while embracing its continued growth. This year, Vernon celebrates its 120-year anniversary. The rebrand not only reflects the city’s evolution since 1905, but it also represents Vernon’s path forward.

While the official city seal will remain in use for governmental purposes, the new brand will serve as Vernon’s public-facing identity, appearing across digital platforms, signage, and communications. In the coming months, the city will roll out the new brand as it engages with stakeholders, prospective residents and businesses, policymakers, and surrounding communities.

The City issued a press release to announce this exciting news. Stay tuned as we bring this new identity to life!